In the first week in Berlin, team FTS explored the concept of “RE”-fashion, gathering interesting insights from the NEONYT fair, the Fashion Tech Conference and the meetings at Zalando.
“RE-fashion” is a word that the team uses to indicate companies that pursue sustainability through an array of circular products/processes. Re-Pack, Re-Use and Re-make are three different declinations of the concept of Re-Fashion. Customer engagement is the common crucial ingredient.
Let’s start with Re-Pack!
RE-PACK: RePack company presentation at the NEONYT fair
RePack is a reusable and returnable packaging service which includes a loyalty program for e-commerce. Their business model consist in asking users to return their empty delivery packaging. Customers can simply fold the RePack back to letter size and drop it into a postbox anywhere, free of charge (the stamp and address is already pre-attached), and they are rewarded with credit that they can use for the next online purchase. Once returned, RePacks are checked, cleaned and redistributed back to the webstore.
This reusable and returnable delivery packaging is designed with reuse in mind: made from recycled materials, it protects the goods better than the other single-use packaging, it is durable and will last a minimum of 20 cycles, reducing CO2 emissions by 80% in comparison to single use packaging.
The company is supported by Fashion for Good and already partners with several fashion retailers.
INSEAD SUMMER STARTUP TOUR 
Leave a Reply