INSEAD Summer Startup Tour – 2021
… we decided to narrow our scope to those technologies that have the potential to solve one of humanity’s greatest problems: How to feed 10 billion people by 2050 without continuing destroying our environment.
Motivated by our class discussions on the UN Sustainable Development Goals, on the emerging global food security concern driven by the COVID pandemic, on the increasing investor’s focus on food start-ups, and on our passion for food, we decided to embark on a research mission on the FoodTech industry as main focus of the INSEAD Summer Start-Up tour (SSUP). Our goal: understand the most current trends in FoodTech in the world and how the start-up ecosystem in various geographies influenced the development and success of these companies. As FoodTech is a broad industry, we decided to narrow our scope to those technologies that we think have the potential to solve one of humanity’s greatest problems: How to feed 10 billion people by 2050 without continuing destroying our environment. Our hypothesis: Alternative Proteins (cell-based and plant-based) and Vertical Farming.
The Team
Juan Camilo Amarillo T.
Juan Camilo is an industrial engineer from Colombia with experience in strategy and business development focused on the medical device industry and healthcare services in Latin America. Most of his experience is derived from his work with his family business companies in Colombia and Ecuador, as well as on the pharmaceutical industry.
Don’t hesitate to contact Juanca by email (juancamilo.amarillotrivino@insead.edu) or LinkedIn!
Muf Goulamhoussen
Muf is a serial entrepreneur, having founded multiple startups in the Middle East & Africa regions. His recent ventures include an import and distribution trading business in Dar Es Salaam, Tanzania that has operations extending across the East African Community, and a sports services firm that specialises in training and data analytics for early years children in Dubai, United Arab Emirates. Muf holds CFA Levels I & II, and the CFA UK Level 3 Certificate in Investment Management.
Don’t hesitate to contact Muf by email (muf.goulamhoussen@insead.edu) or LinkedIn!
Our tour
Being part of one of the most diverse business schools in the world, motivated us to do the first Global SSUP. Despite all the odds, we manage to travel to the following places in a context where most people believe it was impossible: a global pandemic!
We visited the following destinations:
- Paris, France
- Amsterdam, Netherlands
- Delft, Netherlands
- San Francisco, USA
- San Jose, USA
- New York, USA
- Dubai, UAE
- Abu Dhabi, UAE
- Singapore, Singapore
and conducted virtual interviews in the following countries as well:
- UK
- Israel
- Germany
- Switzerland
To find out more of our tour, please take a look to our blog post
Our learnings
The SSUP has been one of the best learning experiences at INSEAD, and we recommend everybody (both form the D or J classes) to do it. There will not be any regrets! Click on the button om below to read more on our key learnings from the FoodTech industry.
Our Sponsors
We want to thanks everyone who made this possible! Without the support of INSEAD, The Hoffmann Global Institute for Business and Society, and Capagro (our external supporters) this would never been possible. THANK YOU!
INSEAD SUMMER STARTUP TOUR 